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Export Recovery Panel Webinar | Eleven | Sector Update | Health, Wellness & Beauty


If you are in the Health, Wellness or beauty sector and keen to get into export now with the opportunities that exist – we were reminded in Friday’s webinar that this isn’t something that can be done ‘now’, be prepared for it to take time…

Take this time to get it right, or you could be left holding the baby – a warehouse full of something the world now doesn’t want to buy and you can’t sell…

Our outtake’s from the Panel discussion:

  • With the spike in demand for products in the sector, there is a challenge in broad channel sales with clarity on who is buying your product – in being able to understand these consumers and their behaviours. Without this, the commercial understanding of what is changing, and where you need to adjust becomes more difficult. 
  • Immunity is the word of the hour, or year… In times of massive change, people look to what they can do to help themselves, and consumers are taking control  of their health with their buying behaviour
  • Chloe Liu – China has 20m units of overstocked hand sanitiser. With the demand of making hand sanitiser, alcohol ingredients became very expensive. An example of a lose/lose if you don’t get your product choice and timing right – you will pay too much to make it, and then can’t sell it. Play the game wisely, focus on different products that align to your core values, that fit the trends now and which are growing, not spiking.
  • Samantha Grey – Export is a risky game in this highly regulated sector – you can have a warehouse of product in one country that you can’t sell as demand has dropped, but then can’t sell in another country due to a different regulatory structure. Planning at an early stage is key, building in risk mitigation strategies at the outset.
  • Paul Prichard –  The oversight of the products on the channels and platforms we are selling through is intense. Shopify is looking at price gouging and removing product; Facebook is removing ads with claims in them…. This new world has to be navigated, and can’t be navigated at pace. Brand NZ is hot right now but needs to be leveraged carefully to avoid risk.
  • You-Jin Lee – C19 accelerated trends that were already in place benefiting brand New Zealand in Korea. Consumers are now even more aware of what they are putting in, and on, their bodies – and New Zealand has a competitive advantage with natural, back to basics trends coming through strongly..
  • Angus Brown –  Pivot to where the sun is shining, utilise online tools and channels, get really granular with these tools to understand more about your customers, channels and markets. Customer care through these channels key, such as subscription retention and management. Double down on facebook advertising and EDM’s.
  • Samantha Gray – Having a regulatory strategy to go alongside your ‘go to market’ strategy key. In the US, FDA rules have not changed, but they are applying their oversight with more diligence. Immunity claims will come under a spotlight – if you want to be compliant, find out how beforehand.
  • Angus Brown – we want to tell the story on the science of our product, but have to be innovative in the way we tell it, without making claims that contravene the rules. Push boundaries where you can, but always stay true to your values.
  • Paul Pritchard – Definitely time to go with looser marketing claims, and test these within ads on Facebook and Instagram – if rejected, you can learn faster what you can and can’t say. Brands that are winning are those that can change tact at pace to market and consumer changes.  
  • This current situation is forcing us to change how we market to our B2B customers – with in-person relationships driving business partnerships in Asia specifically, how do we do this going forward?  You-Jin Lee  – ‘no contact’ marketing is growing, i.e. video conferencing, livestreams with influencers, live streaming product launches with your channel partner – these are replacing traditional trade shows.


NZTE | Regional Business Partner Network support –

NZTE | Export Essentials workshops –

NZ Export Credit Office – 

MFAT assistance –

Click here for our Export Essentials Guides referenced in our ERP Afterparty

Guidance on rules for dietary supplements (thanks to Julie Curphey) :


On market, partner, channel selection  – Christopher Boys, Katabolt –


If you are in the Health, Wellness and Beauty sector, and are thinking about exporting, you need join this webinar!

Through C19, is there really the surge in growth and demand for New Zealand’s Health, Wellness and Beauty products that we are hearing about? Is this accelerating a trend that was already established?

In this Friday’s webinar  EXPORT RECOVERY PANEL  |  SECTOR UPDATE  |  HEALTH WELLNESS & BEAUTY, we are positioning New Zealand businesses for recovery by discussing the current reality, and where the potential lies, with key figures from one of the country’s most important business sectors :

  • Reasons for optimism?
  • E-Commerce  – how are businesses in the sector opening up new online channels?
  • Compliance – how can the number one issue facing the sector be better managed, both domestically and when exporting to other markets?
  • In Beauty, are health and environmental value drivers in New Zealand skincare and cosmetics now essential?
  • Logistics & supply chain issues? How has access to speciality imported ingredients been affected?

Friday’s Panel will again be facilitated by Andy Mitchell, growth strategist at Katabolt, navigating pathways to help make it through with advice and insights from Industry Experts :

Christopher Boys

Katabolt, Founder

Chloe Liu

Moa’s Ark, General Manager

Paul Pritchard

Overdose Digital, COO

Angus Brown

Arepa, Founder and Director

You-Jin Lee

NZTE, Head of Business Development (FMCG), Korea

Samantha Gray

BioEquitas, Managing Director

Joining us to answer your questions for the ERP AFTERPARTY…

Julie Curphey

Blis Technologies Ltd, CMO

The EXPORT RECOVERY PANEL Webinar series was designed for exporters, by exporters – providing guidance for our businesses to survive, then thrive, through C19. Over the series we have covered :

  • Searching for certainty where possible – navigating broken supply chains, and managing customer and supplier relationships to ensure liquidity and cashflow
  • Insights on the ground,  in markets  – to better understand the reality inside New Zealand’s key export regions of North America, Europe & the UK, Australia, and Asia. 
  • We are now turning our attention back home, focusing on the state of the Industry sectors that are the economic backbone of our nation.

All the EXPORT RECOVERY PANEL Webinars from our series are available to watch here, alongside contact details of all our panelists, and the key outtakes and resources from each.




All participants are welcome, and there is no cost for registration | CLICK BELOW | to get the link to our webinar platform for this Friday.

DON’T FORGET ABOUT THE ERP AFTERPARTY – consider this your invite…

The ERP AFTERPARTY is a 30 minute session directly after the webinar to provide guidance from two of the industry’s leading figures  –  Christopher Boys from Katabolt and Hamish Conway from SellGlobal  –  available to answer specific questions from you.

In the webinar registration link there is a field to enter your questions  –  or message Hamish during the webinar  –  then stay on the call after the Webinar finishes and we will try to get to yours to help out.

You can now also register for next week’s webinar – focusing on the recovery of another of New Zealand’s most important sectors  –  MANUFACTURING  –  by talking through the current reality for the Industry, and where the potential lies.





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