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Export Recovery Panel Webinar | Thirteen | Country Update | USA


Government’s change, Politicians change, Lockdown’s change – but trade just keeps on trucking. 

Uncertainty looms, and the lumps in the road may be large, but keep your eyes on the horizon….

Our amazing Panelists provided insights on managing demand and volume, and leveraging access in that market, which are unmissable if you are thinking about exporting to the USA –  the outtakes from the discussion are below:

  • Regulations in the US can really blindside you – you can only bring in so many peanuts – but there are benefits if you adjust your perspective, and messaging. Guy Horrocks from Solve talked about Fix & Fogg’s experience of selling ‘too much’ peanut butter into the US, when they hit the cap of imported peanuts, and how they adapted and benefited by creating a ‘local’ manufacturing plant in the US.
  • Trade goes on irrespective of politics. Mike Hearn gave us a great reminder of the long term reality – trade is vital. Government’s change, politicians change, lockdown’s change – but trade just keeps on moving, always has, always will.
  • Sometimes younger companies with niche skills can hit roadblocks accessing established companies in New Zealand, but as Guy Horrocks discussed, in the US, you can leverage the New Zealand network there and doors can open if you have the right solution. Warm intro’s through the New Zealand network, whether it’s people you know, through Guy’s ‘Flat White Meet-up’, or Kea – they can all really help you get your foot in the door –  the rest, as they say, is up to you.
  • Amazon’s growth is in the range of 40% this year in the US – as Hamish Conway put it ‘the baby boomers have moved in online, and they are not about to move out!’ The change in spending on Amazon in the US, and across all sales channels is massive, and difficult for us to fully comprehend – what is understood though as the days of exporters relying on ‘just enough’ product within their supply chain are over.



Flate White Meet Up NYC –

NZTE | Regional Business Partner Network support –

NZTE | Export Essentials workshops –

NZ Export Credit Office – 

MFAT assistance – d

Click here for our Export Essentials Guides referenced in our ERP Afterparty


On market, partner, channel selection  – Christopher Boys, Katabolt –


One of our most important trading markets is in turmoil.

The highest number of C19 infections, daily cases again on the rise, social unrest fuelled by racial injustice – yet with unbounded support from the US Federal reserve, a stock market telfon to the chaos raging around it…

What is actually going on in the USA, and how should our exporters to there react?

In this Friday’s webinar  EXPORT RECOVERY PANEL  |  COUNTRY UPDATE  |  USA, we are positioning New Zealand businesses for recovery by discussing  the current reality, and where the potential lies, with key figures from one of the country’s most important export markets:

  • The rise of protectionism – what does this mean for globalisation?
  • Understanding the effects of the instability and unrest fuelled by racial injustice, joblessness and wealth inequality.
  • New channels to sell to within the ‘land of the long strip mall’?
  • Navigating the FDA and regulatory environment.
  • Markets – commodities and FX management.
  • Free trade Agreements – what does the future hold post TTPA, Brexit, C19?

Friday’s Panel will again be facilitated by Andy Mitchell, growth strategist at Katabolt, navigating pathways to help make it through with advice and insights from Industry Experts :

Hamish Conway

Sell Global, Director

Guy Horrocks

Solve, Co-Founder and Entrepreneur

Mike Hearn

American Chamber of Commerce NZ, Executive Director

James Riddell

Wildeye, CEO

Brody Sinclair

New Zealand Embassy Washington DC, Trade and Economic Counsellor

The EXPORT RECOVERY PANEL Webinar series was designed for exporters, by exporters – providing guidance for our businesses to survive, then thrive, through C19. Over the series we have covered :

  • Searching for certainty where possible – navigating broken supply chains, and managing customer and supplier relationships to ensure liquidity and cashflow
  • Insights on the ground,  in markets  – to better understand the reality inside New Zealand’s key export regions of North America, Europe & the UK, Australia, and Asia. 

All the EXPORT RECOVERY PANEL Webinars from our series are available to watch here, alongside contact details of all our panelists, and the key outtakes and resources from each.




All participants are welcome, and there is no cost for registration | CLICK BELOW | to get the link to our webinar platform for this Friday.

DON’T FORGET ABOUT THE ERP AFTERPARTY – consider this your invite…

The ERP AFTERPARTY is a 30 minute session directly after the webinar to provide guidance from two of the industry’s leading figures  –  Christopher Boys from Katabolt and Hamish Conway from SellGlobal  –  available to answer specific questions from you.

In the webinar registration link there is a field to enter your questions  –  or message Hamish during the webinar  –  then stay on the call after the Webinar finishes and we will try to get to yours to help out.

The Export Recovery Panel team would like to acknowledge the invaluable contributions of our friends at Kea New Zealand and the Ministry of Foreign Affairs and Trade, for helping to make these webinars possible. Thank you.

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