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There was a strong sense of optimism from our Export Recovery Panel this month. While New Zealanders and locals in Seoul may be feeling frustration due to the reemergence of Covid-19 there is a sense of hope with an attitude of “we’ve done this before, we can do it again.” 

Businesses want to trade.

Consumers want to buy goods.

Consumers will pay for shipping.

Our expert panellists shared quite different, yet very interconnected views about what is happening in export markets around the world. 


The global supply chain continues to provide challenges with reduced passenger flights increasing air freight and time to market making sea freight unsuitable for perishable goods. Alistair Gates, General Manager Strategic Relationships, New Zealand Post says Kiwi exporters must talk to their freight brokers.

Online consumer activity remains strong and there is a need now more than ever to nail the fundamentals of knowing who your customer is, having a strong value proposition, and a channel strategy to support it. 

Stephen Blair, New Zealand Trade Commissioner, South Korea says understanding who you’re targeting, where they hang out, and how they buy will drive the channel strategy, especially when it comes to digital.

Hamish Conway, Managing Director, Sell Global says the increased ecommerce demand has resulted in Amazon becoming more of a distributor than a warehouse. Amazon has put limits on the amount to stock they will hold so brands now need to have a 3PL.

There are a number of emerging channels including community sourcing groups, and a shift to direct to consumer, contactless delivery. NZ Post 2020 ecommerce review shows that a high percentage of all adult age categories up to 75 are shopping online.

Julie Collins, Deputy Director General Te Uru Rakau, Ministry of Primary Industries says there are great opportunities for the New Zealand primary producers – the countries we export to are net importers of food (not self-sufficient) however time to market can be a challenge for perishable goods. 

Blair says, New Zealand has what other markets want and need, not only now but also the solutions for the problems in the future as well. “It’s a great time to be a kiwi and a great time to be a kiwi business.”

Watch the full webinar replay for more market insights and opportunities from our panel of industry experts. 

Our August Around the World Update webinar was facilitated by our very own growth strategist Andy Mitchel, with special guests:

  • Alistair Gates – General Manager Strategic Relationships, New Zealand Post
  • Stephen Blair – New Zealand Trade Commissioner, South Korea
  • Julie Collins – Deputy Director General Te Uru Rakau, Ministry of Primary Industries, New Zealand
  • Hamish Conway – Managing Director, Sell Global



myNZTE (register or log in for more information not visible on the NZTE website)-

Katabolt –

Sell Global –

Export Essentials –

NZ Post The Full Download 2020 Ecommerce Report –

Korea New Zealand Business Council –

Kiwi Business Chamber – The New Zealand Chamber of Commerce in Korea –

Kea New Zealand –

Ministry for Primary Industries (MPI) –

All the Export Recovery Series webinars and interviews are available to watch here, alongside contact details of all our panelists, and the key outtakes and resources from each.

The Export Recovery Series team would like to acknowledge the invaluable contributions of our friends at Kea New Zealand and the Ministry of Foreign Affairs and Trade, for helping to make these webinars possible. Thank you.

KEA NZ and Ministry of Foreign Affairs & Trade Logos

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