IMES – International Market Entry Strategies, Invest Victoria (Australia), Dun & Bradstreet, Ernst & Young LLP, Morgan Parker & Johnson.
Export market research, strategy and sales: software, biotechnology, animal health products, construction tools, retail consumer goods.
USA, North America, Latin America, South America, Australia, NZ
IMES helps exporters determine which countries are the most viable for exporting via a complete market entry strategy program. We start by showing clients the competitive landscape they are interested in entering, by benchmarking their products against current in country competitors and ascertaining whether or not their products are a good fit for the market. If it looks good we then develop a “go to market strategy” with a detailed plan of attack. IMES team then uses the plan to develop the sales funnel or engage with selected in country partners to get sales rolling.
IMES experience in international market research, competitive analysis, product positioning, technology commercialization, digital marketing, sales enablement, channel marketing, business development and international market entry strategy all combine to provide clients with an unbeatable combination of service and expertise.