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Why Exporting is not like a First Date

Would you marry someone after the first date? Or would you take some time and get to know them first? We’re guessing the answer is the latter, but having worked with a numerous New Zealand exporters it seems that we meet someone exotic, throw caution to the wind and just commit too soon.   All

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NZ Exporters Must Look for Gaps in 2017

  It’s going to be a big year! Happy New Year and welcome to our first Katabolt update for 2017! We hope you had a relaxing and reviving break and return ready to crack on with your plans. The last couple of months of action around the globe have highlighted two major considerations for exporters

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Is Your Business ‘Don’ Brand?

  A few days ago a colleague challenged me on whether it was possible to build a brand without creative. Instinctively, I said “No!” and promptly returned to the latest episode unfolding in the US elections.   But as the world’s largest brand campaign began to play out, and Trump’s crusade evolved into a fully

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How to Peel the Export Onion

Peel back each layer of a new market to find the opportunity Opening a new market is like taking apart an onion.  You cannot reach that fresh, delicate bit in the middle, and keep it in good condition without carefully peeling back the outer layers. Finding a valuable niche here in New Zealand or in

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Export Generalist or Specialist. Which are You?

Recently Katabolt attended the Deloitte Technology Fast 500, an event where the discussion focused on what New Zealand tech companies can succeed and compete on the world stage. A highlight from the discussion panel that included Owen Scott, from Concentrate, was that success factors for tech companies in international markets are highly relevant across all

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When and Where to Segment Markets

How deep should New Zealand Exporters go when segmenting a value chain? This week I met with a customer who had done an extensive segmentation of a large international market that they were well established in?  Their objective, where to focus on to drive the next phase of growth in this market. Their challenge, they

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Specialise to Stand Out: Part Three of Katabolt’s 2016 Export Tips Series

  As a small market New Zealand has different business dynamics to the majority of the world.  The size of our market often requires companies to be able to sell a broad offer across multiple channels and categories.  As we look at bigger markets New Zealand businesses need to think more like specialists. Very tight

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16 Top Export Tips for 2016 from the Katabolt Community (Part 2)

For the next set of tips we thought we would take a step back from the specific tips around finding a market and look at tips for considering the context for export. Export should be a component of a greater business plan and as such should deliver to the overall strategy of the business and

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16 Top Export Tips for 2016 from the Katabolt Community (Part 1)

Every year working with New Zealand exporters throws up new learnings for everyone and reinforces fundamental practices behind success. So now the long weekends are almost behind us and the eye is back on the prize over the next month Katabolt is rolling out insights gathered in the last year from our clients and team

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How to Drive Exports while Enjoying your Summer Break

Grow your exports while enjoying summer with the family. One upside to not having a white Christmas it is that while New Zealand businesses go off line and we retire to our favourite piece of coastline or lakeside over the sunny summer months, in the Northern Hemisphere its business as usual. A minor stoppage for some

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Not So Secret Tips from Successful NZ Exporters

  Regardless of size top New Zealand exporters share a number of common behaviours that regularly put them on the path to success when developing new export markets. They strive to ensure they are not “me too” suppliers only competing on price. So how do they make sure they put the right product in the

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Why can’t New Zealand Create another Nestle?

Commodities trading is a tough game.  As Richard Wyeth, CEO of Central North Island milk processor Miraka said at Go Global 2015, “Anyone can sell milk powder on a rising market.  The challenge is to remain in business once supply exceeds demand.” We regularly hear the refrain that Fonterra needs to create more value added

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The Paradox of the Kiwi Exporter

Niche Opportunities! This is the catch cry of media and industry when discussing where New Zealand SME’s will find sustainable export success.  So what is a niche when talking business and what does it mean for New Zealand exporters? The McMillan dictionary defines it as “an opportunity to sell a particular product or service that no one else is selling”. Knowing your niche enables very

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Resuming Normal Service

Coming down from the Kiwi fairy tale that may have been our most joyful sporting campaign ever we have the opportunity to reflect on what made this such a successful campaign. Did New Zealand get to the World Cup Final simply on the back of passion or team work? No chance! The team had a

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Why Food Exporters Need to Taste their Markets

In a fascinating 2014 radio interview UK food futurist Morgain Gaye highlighted that food trends while often ubiquitous are not simultaneous. They move slowly throughout the English speaking world from the USA to UK to Australia and then I suspect to NZ.  Food trends can take up to two years to migrate from one country to another.

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An Insight: How to prevent your Australian exports bouncing back to NZ faster than a boomerang

Australia, our closest market of significant scale, more often than not seems to be the first recognizable step in a Kiwi firm’s internationalisation. As inherently Anglo-Saxon, sports loving, and easy going we both may be – it is tempting for Kiwi firms to run their Australian business ventures according to New Zealand rules of play.

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