Blog

16 Top Export Tips for 2016 from the Katabolt Community (Part 2)

For the next set of tips we thought we would take a step back from the specific tips around finding a market and look at tips for considering the context for export. Export should be a component of a greater business plan and as such should deliver to the overall strategy of the business and…

Read Story

16 Top Export Tips for 2016 from the Katabolt Community (Part 1)

Every year working with New Zealand exporters throws up new learnings for everyone and reinforces fundamental practices behind success. So now the long weekends are almost behind us and the eye is back on the prize over the next month Katabolt is rolling out insights gathered in the last year from our clients and team…

Read Story

How to Drive Exports while Enjoying your Summer Break

Grow your exports while enjoying summer with the family. One upside to not having a white Christmas it is that while New Zealand businesses go off line and we retire to our favourite piece of coastline or lakeside over the sunny summer months, in the Northern Hemisphere its business as usual. A minor stoppage for some…

Read Story

Not So Secret Tips from Successful NZ Exporters

  Regardless of size top New Zealand exporters share a number of common behaviours that regularly put them on the path to success when developing new export markets. They strive to ensure they are not “me too” suppliers only competing on price. So how do they make sure they put the right product in the…

Read Story

Why can’t New Zealand Create another Nestle?

Commodities trading is a tough game.  As Richard Wyeth, CEO of Central North Island milk processor Miraka said at Go Global 2015, “Anyone can sell milk powder on a rising market.  The challenge is to remain in business once supply exceeds demand.” We regularly hear the refrain that Fonterra needs to create more value added…

Read Story

The Paradox of the Kiwi Exporter

Niche Opportunities! This is the catch cry of media and industry when discussing where New Zealand SME’s will find sustainable export success.  So what is a niche when talking business and what does it mean for New Zealand exporters? The McMillan dictionary defines it as “an opportunity to sell a particular product or service that no one else is selling”. Knowing your niche enables very…

Read Story

Resuming Normal Service

Coming down from the Kiwi fairy tale that may have been our most joyful sporting campaign ever we have the opportunity to reflect on what made this such a successful campaign. Did New Zealand get to the World Cup Final simply on the back of passion or team work? No chance! The team had a…

Read Story

Why Food Exporters Need to Taste their Markets

In a fascinating 2014 radio interview UK food futurist Morgain Gaye highlighted that food trends while often ubiquitous are not simultaneous. They move slowly throughout the English speaking world from the USA to UK to Australia and then I suspect to NZ.  Food trends can take up to two years to migrate from one country to another….

Read Story

An Insight: How to prevent your Australian exports bouncing back to NZ faster than a boomerang

Australia, our closest market of significant scale, more often than not seems to be the first recognizable step in a Kiwi firm’s internationalisation. As inherently Anglo-Saxon, sports loving, and easy going we both may be – it is tempting for Kiwi firms to run their Australian business ventures according to New Zealand rules of play….

Read Story

Three Keys to Servicing International Markets

Gone are the days when the transactional activity of trading goods to international markets equates to immediate monetary value. The dynamic and changing nature of today’s environment has resulted in the need for businesses to change from a goods dominant perspective to a service dominant lens. That is, a perspective where goods are seen as…

Read Story

Time for a new system to support NZ companies overseas?

Recently Trade Me founder Sam Morgan labelled research and development grants a “stupid” taxpayer subsidy for unprofitable companies. Economic Development Minister Steven Joyce responded to the criticism, tweeting Morgan that the fund functioned as a 20 per cent tax rebate. He also stated that most grant recipients were profitable and the fund encouraged the growth…

Read Story

Turning the Red Tape Blue: National’s Plans to Increase Exports

Elections can be times of hyperbole, carefully massaged budgets, time frames and projected outcomes.  Voters are left to decipher which policy objectives will bring positive change, build on the status quo or may contain fishhooks. The reelection of National is a good time to consider how New Zealand is tracking toward the goal of doubling…

Read Story

A Colourful Landscape for Service Exporters

The Middle East and North Africa Region is a colourful landscape when it comes to market potential for service exporters. The GCC (Gulf) is arguably the highest potential sub-region for this particular category of exports, most evidently in logistics, education, and business consulting. In each sector, the demand for services varies among markets and within…

Read Story

Pacific Alliances and Opportunities

In 2011 Chile, Colombia, Mexico and Peru began an alliance of countries seeking to further their future growth by working together. This group represents about 36% of the total GDP of Latin America, their exports together represent some 50% from the region, so this grouping was very big news. The direction taken by this group…

Read Story

5 Feathers to Fly High

Exporters in New Zealand are of a colourful variety, an economy that breathes exports and will find growth and possibly wealth ONLY beyond its borders. This bright flock and their can-do attitude is not common in my 18 years of international business in exports and marketing. I have not met any other nation that is…

Read Story

‘tis the Season

The Northern Summer is over.  Business is getting back into full swing.  From Hong Kong to Las Vegas cavernous events centres and expo halls are gearing up to host entire industries even for a week. New Zealand businesses have long been a presence at tradeshows along with businesses from all corners of the globe.  Attendance…

Read Story