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The Paradox of the Kiwi Exporter

Niche Opportunities! This is the catch cry of media and industry when discussing where New Zealand SME’s will find sustainable export success.  So what is a niche when talking business and what does it mean for New Zealand exporters? The McMillan dictionary defines it as “an opportunity to sell a particular product or service that no one else is selling”. Knowing your niche enables very…

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Resuming Normal Service

Coming down from the Kiwi fairy tale that may have been our most joyful sporting campaign ever we have the opportunity to reflect on what made this such a successful campaign. Did New Zealand get to the World Cup Final simply on the back of passion or team work? No chance! The team had a…

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Why Food Exporters Need to Taste their Markets

In a fascinating 2014 radio interview UK food futurist Morgain Gaye highlighted that food trends while often ubiquitous are not simultaneous. They move slowly throughout the English speaking world from the USA to UK to Australia and then I suspect to NZ.  Food trends can take up to two years to migrate from one country to another….

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An Insight: How to prevent your Australian exports bouncing back to NZ faster than a boomerang

Australia, our closest market of significant scale, more often than not seems to be the first recognizable step in a Kiwi firm’s internationalisation. As inherently Anglo-Saxon, sports loving, and easy going we both may be – it is tempting for Kiwi firms to run their Australian business ventures according to New Zealand rules of play….

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Three Keys to Servicing International Markets

Gone are the days when the transactional activity of trading goods to international markets equates to immediate monetary value. The dynamic and changing nature of today’s environment has resulted in the need for businesses to change from a goods dominant perspective to a service dominant lens. That is, a perspective where goods are seen as…

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Time for a new system to support NZ companies overseas?

Recently Trade Me founder Sam Morgan labelled research and development grants a “stupid” taxpayer subsidy for unprofitable companies. Economic Development Minister Steven Joyce responded to the criticism, tweeting Morgan that the fund functioned as a 20 per cent tax rebate. He also stated that most grant recipients were profitable and the fund encouraged the growth…

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Turning the Red Tape Blue: National’s Plans to Increase Exports

Elections can be times of hyperbole, carefully massaged budgets, time frames and projected outcomes.  Voters are left to decipher which policy objectives will bring positive change, build on the status quo or may contain fishhooks. The reelection of National is a good time to consider how New Zealand is tracking toward the goal of doubling…

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A Colourful Landscape for Service Exporters

The Middle East and North Africa Region is a colourful landscape when it comes to market potential for service exporters. The GCC (Gulf) is arguably the highest potential sub-region for this particular category of exports, most evidently in logistics, education, and business consulting. In each sector, the demand for services varies among markets and within…

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Pacific Alliances and Opportunities

In 2011 Chile, Colombia, Mexico and Peru began an alliance of countries seeking to further their future growth by working together. This group represents about 36% of the total GDP of Latin America, their exports together represent some 50% from the region, so this grouping was very big news. The direction taken by this group…

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5 Feathers to Fly High

Exporters in New Zealand are of a colourful variety, an economy that breathes exports and will find growth and possibly wealth ONLY beyond its borders. This bright flock and their can-do attitude is not common in my 18 years of international business in exports and marketing. I have not met any other nation that is…

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‘tis the Season

The Northern Summer is over.  Business is getting back into full swing.  From Hong Kong to Las Vegas cavernous events centres and expo halls are gearing up to host entire industries even for a week. New Zealand businesses have long been a presence at tradeshows along with businesses from all corners of the globe.  Attendance…

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