Have you tried exporting before, or is this your first time? Katabolt has two proven frameworks, one for the first time exporter, and one for those who are already exporting. Both are designed to save you precious time and money by making sure you are ready, prepared, and positioned in the right way before you hit go!
"Before Katabolt we were in a very tough situation and were struggling to see clarity in the market. By working with Katabolt, we were able to clearly understand what we needed to successfully supply the Australian market. They helped us to see who would be a good partner."
- CEO - Auckland Food Manufacturer
This may be your first time taking your product or service to an offshore market, or you might have tried and failed but are still determined to go global. Need someone by your side, providing the right capability so you can grow and succeed in export markets? Our ‘Inventors’ framework is for you
You are probably an established business and may have already entered one or more markets – you still have your sights set on more, and may be developing another unique product or service to take to a new region. Or, you may be finding new market entry slower and more hazardous than you thought. Need the capacity and capability to grow globally better and faster? Our ‘Innovators’ framework is for you.
As a new exporter, it's about understanding how to adapt your product or service to meet global markets. What needs to change, for whom, and where? No one can conquer the world right away, so how do you know where to start? Focus is key, and we can help steer that focus in the right direction through our process. We have the capability to bolt on to your business, helping build your sustainable international business together.
Get Ready – just how strong is demand for your product, have you validated and segmented it correctly? Are you absolutely sure you are ready to take the next step or is there more work to do? Our process helps you better understand your business, and the markets for your business – what you say, and where you say it – so you know that what you take to the market, fits.
Aim – develop a strong strategy for market entry, with markets, segments and partners who are validated, and prioritised, to your value drivers. Work closely with our key networks on the ground in your target country to find people that are interested in your product and may want to partner with you. Open and define sales and distribution channels in the markets you want to enter.
Fire – it’s time to take on the commercials, marketing and positioning, work through regulations, and get ready to launch. Do so knowing you have the support you need at home and overseas in-market, a good understanding of your local customer, and a marketing strategy that meets market needs and cultural demands at an optimal price point.
An as Established Exporter you know a lot. You also know that you don't know what you need to know. Insights provide clarity and focus and the ability to move forward with confidence. We work with you to understand your business better and gain the right insights, articulate your value to the markets in the best way possible, and provide the turn-key capacity you need to expand internationally better and faster.
"Thanks to your team for their efforts to date, and surprisingly how the validation changed our model completely! This was unexpected and therefore well worth while."
- Managing Director - Accountant Technology Firm
An immersive collaborative workshop to make sure we really understand your objectives, goals and history and what you are trying to achieve with your global growth strategy, and what value drivers we can rely on get us there.
Using our in-market networks, Katabolt will help you develop a robust go-to-market strategy, ensuring you have thought through all aspects of business model impact, risks, your marketing is bang on and you know exactly who you are targeting, through which distribution channels, before you hit the go button!
Let’s go…with confidence! At this critical stage you will be surrounded by key people both in New Zealand and in-market, and know you have a robust strategy and virtual team to implement effective sales strategies and turn on revenue fast!
Whether you are thinking about exporting, or want keeping learning about how to do it better, Katabolt has also developed the Export Essentials Course with New Zealand Trade & Enterprise (NZTE). These workshops are held all around the country to provide the foundation understanding required to take your offer to the world.
To build an export strategy, first you need to know where you are in the export journey, and then how are you going to get to where you want to be.
Over the past 4 years with NZTE we have developed and delivered our Export Essentials program to help early-stage exporters, and those within companies that are already exporting, learn the fundamentals of becoming successful export businesses.
We are continually inspired in working with NZTE and New Zealand businesses to help them make the most of what they have to offer the world - to find out more about Export Essentials courses near you, see below.