Have you tried exporting before or is this your first time? Katabolt has two proven frameworks, one for the first time exporter, and one for those that have tried exporting before. Both are designed to save you precious time and money by making sure you are 100% ready before you hit go!
If this is your first time entering a market, or you have tried to enter one before and failed or your business is still in its infancy and you want to explore going global, the “New Exporter” framework is for you.
You may have already entered one or several markets and set your sights on a new one, or developed a new product that is making headway in one country and you think it might have legs in another. Or if you are finding new market entry a slow process and you want some help, the “Established Exporter” framework is for you.
The New Exporter Framework is a process we call READY – AIM – FIRE.
Get Ready – just how strong is demand for your product, have you validated and segmented it correctly? Are we all 100% sure you are ready to take the next step or is there more work to do?
Aim – develop a strong strategy for market entry, work closely with our key networks in your target country to find people that are interested in your product and want to know more. Open and define sales channels in the markets you want to enter.
Fire – it’s time to take on the commercials, overcome the regulations and get ready to launch, knowing you have on-the-ground support, a firm grip of the market, a marketing strategy that meets cultural demands and an optimal price point.
The Established Exporter Framework is a process we call DISCOVERY – STRATEGY – IMPLEMENTATION:
A workshop to make sure we really understand your objectives, goals and history.
Using our in-market networks, Katabolt will help you develop a robust go-to-market strategy, ensuring your marketing is bang on and you know exactly what distribution channels are going to get you there well before you hit the go button!
Let’s go…with confidence! At this critical stage you will be surrounded by key people in-market and know you have a robust strategy to implement effective sales strategies and turn on revenue!