Triage
Understand
Your Export
Markets
Now.

WHY EXPORT MARKET TRIAGE [EMT]?

Exporters need to prioritise understanding what is happening in their export markets now – it’s time to plan and act for recovery.

All exporters are facing critical decision points as they progress through the C19 crisis:

Is it more profitable long term to persevere with your existing export markets, which are likely in disarray, or find new ones which may provide an easier return?

  • There is no universal answer to this question, as access to every country has been disrupted and the future needs of any target market post C19 are hard to predict.
  • It is crucial that all exporters undertake a snapshot evaluation of the future potential in each of their chosen markets. But with markets changing so fast, how can you re-validate your markets quickly enough to be able to make an informed decision?


EMT – Katabolt’s new service for exporters to reset their strategy post c19.

The EMT process efficiently examines the potential of your export markets, comparing pre and post C19 status.

You can focus on your business. International trade is ours. The service is delivered by Katabolt’s team of expert strategists and market analysts, leaving you free to concentrate on your business while the work is done.

Clear outcomes. The results are clearly articulated and documented, enabling you to make immediate and well informed decisions on whether to continuing investing in your existing export markets, or move to others.

Register your interest

Questions? Email christopher.boys@katabolt.com or call 021 029 79995

EMT BY KATABOLT

  1. SHARE - the metrics of your export markets are shared on the EMT online platform.
  2. MAP – an EMT Map is generated for each of the export markets.
  3. INTERROGATE – the EMT Maps are analysed and assessed.
  4. SCORE – the immediate market viability is determined.
  5. ACT – market issues and gaps are identified, documented and distributed.

What is EMT?

The product is a true triage assessment of your export markets.

It identifies what is damaged and how badly. It assesses the situation in each market today - it doesn’t provide solutions or alternatives - but provides outputs needed for collective decision making.

EMT is a semi automated process, with clients uploading their information to our online platform, completed and delivered at pace by Katabolt.

The outputs are based on the best possible evidence today. EMT will not provide exhaustive market insights, but reports that enable a business to move forward now, based on comparative clarity from each of their markets.

Who is it for?

Any organisation trading in one or more established export markets prior to the Covid-19 shutdown.

  • Every exporter will have to re-evaluate their export market strategy. The start of this process is to triage the impact of Covid-19 on their existing markets.
  • With conditions changing very fast across every market, it is challenging to get a definitive point of view quickly enough in order to make an informed decision.
  • Few companies have started this process, and even fewer are future revenue modelling, as they cannot get the clarity required (source, NZTE). EMT positions your business at the front of the recovery wave.
  • The service is supported by grants from NZTE and the Regional Business Partner Programme.


Post EMT

Take Action Quickly.
Tactical Support as Needed.

Should you need to take remedial action following Katabolt’s export market triage process, there are three universal courses of action:

These services can be provided by Katabolt at the end of the EMT process as needed, tailored to your exact situation:

  • If market fit is now an issue, Katabolt can implement a review and reset of your Value Proposition and in-market position.
  • If new markets are needed, Katabolt can conduct a new market selection process with your team.
  • If new in-market partners are needed, Katabolt can assist in their identification and selection.

Key EMT Benefits

  • EMT provides a new product for exporters who are in critical need of understanding their export markets post the Covid-19 global shut down, in order to make better decisions, right now.
  • Suitable for New Zealand exporters, of all sizes and capabilities.
  • Eligible for Regional Business Partner, NZTE and Regional Development funding.
  • Completed at Pace. Delivered at Pace.

Register your interest

Questions?
Email christopher.boys@katabolt.com or call 021 029 79995

Are you ready to fast track your export success?

Are you ready to fast track your export success?

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