Our Experts

Our team of experts come from a range of backgrounds - giving them the experience to guide your business.
CEO and Founder

Christopher Boys

As a proud Kiwi entrepreneur, Chris’ drive comes from helping make New Zealand a more prosperous nation. By learning how to design, price and connect our products and services into global markets with confidence, Chris believes we can achieve great success on the international stage which lead him to start Katabolt in 2010

Industry experience
Technology, international trade, software development, marine, F&B, specialised manufacturing and education

Areas of speciality
Sales strategy, business growth, business development and strategy

Director Of Insights

Simon Taylor

Simon Taylor has worked in market and customer insights for over 17 years and in this time has worked with an extensive number of New Zealand and International businesses

Industry experience
F&B, manufacturing, financial services, professional services, agritech and software

Areas of speciality
Market validation, product development, brand development, customer experience and business strategy

Growth Strategist

Andy Mitchell

Andy works closely with Katabolt’s clients on value proposition and their value chains to help them understand their position in the current market and how to leverage growth in the future

Areas of speciality
Building brands, repositioning businesses, leading innovative marketing campaigns and inventing new products

Commercial Manager

Kirsten Nevile

Kirsten is an experienced design thinking practitioner. She is passionate about designing engaging customer experiences and creating opportunities to build a brighter future for New Zealand

Areas of speciality
Creative problem solving, building people capability, programme and project management, customer experience and solution design, prototyping and testing, business strategy and planning and change management

Strategy Consultant and Trainer

Ryan Sproull

Ryan Sproull is an experienced consultant who has worked across a range of strategic challenges and categories, helping companies to reach their potential. Ryan has a wealth of experience in running workshops and training which bring out clarity and creativity in clients, helping them to solve their business problems and keep their businesses customer-centric

Industry experience
FMCG, automotive, financial services, retirement, entertainment, quick service restaurants, telecommunications, technology, retail, Government

Areas of speciality
Marketing and brand strategy, customer experience strategy, product innovation

Senior Project Manager

Noor Al-Ansari

Noor is an experienced project manager who brings a wealth of expertise in planning and coordination to the Katabolt team. Primarily focussed on allowing our partners to gain and sustain momentum with their export strategy, Noor is a central pivot across all projects to ensure our partners achieve seamless outcomes

Industry experience
FMCG, grocery, entertainment, media and advertising

Areas of speciality
Relationship management, project planning and management, sales, business development and strategy

Market Development Manager

Tim Judd

Tim's background is in building relationships and connecting people to the right areas of help at the right time. Tim works closely with our clients to understand their needs, pin point their sources of pain and help develop solutions with actionable outcomes

Industry experience
Banking & finance, technology, professional services

Areas of speciality
Businesses development, customer relationship management, finance, strategic planning

Research Projects Lead

Jackson Fraser

Jackson has worked with dozens of small-medium sized businesses in high-growth industries that are looking to expand both domestically and overseas. Jackson's expertise is in the identification and selection of new markets, and market entry strategy/positioning

Industry experience
F&B, value-add manufacturing, software as a service and technology

Areas of specialty
Market and industry insights, quantitative and qualitative research, design thinking, business development

“[Katabolt brought] an effective high-energy blend of structure, analysis, insight, reflection and creativity. It was important to be challenged on our assumptions by an external set of eyes and ears.”

Rob Simcic
CEO, Little Beauties

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

Todd Graydon

“We’ve learned so much from working with Katabolt and we’ve built our own internal capability so we can do a lot of this work ourselves in the future”

Brock Lauritsen
CEO, MedGreen

“We gained clarification of our own business in New Zealand – our value proposition and the gaps that needed to be strengthened in the business model to be successful in an export market.”

Kari Reiterer
CEO, YouDo

“The Katabolt team stress-tested our market entry strategy and we gained another level of clarity that wasn’t previously there.”

Todd Graydon