“The first and most crucial step of overseas expansion is validating the market. Whether you’re in the tech, food & beverage, apparel, or professional service industry, it’s essential to assess consumer demands and scope out the competition before developing your market entry strategy.”
This quote from a recent article on Stuff about the challenges of exporting sums up what we do at Katabolt. We help New Zealand exporters take on the world by researching, preparing and implementing go-to-market plans that take the guesswork out of exporting.
Exporting is more complicated than most people think but there are some great people and agencies doing great work to open doors for Kiwi businesses. Te Taurapa Tūhono (NZTE) can help SMEs cut through a lot of red tape. The Icehouse has a track record of helping Kiwi businesses sort out their strategy. TransferWise makes it easy to move money between countries. And Katabolt's on-the-ground networks in 26 countries makes it easy to connect with regional business partners in new markets.
Click to read the article here: https://www.stuff.co.nz/business/prosper/advice/123359650/international-opportunities-what-to-consider-before-expanding-overseas